Advertising and promotion in "new" Asia

Bibliographic Details
Other Authors: Fam, Kim, 1960-, McNeill, L. C.
Format: Electronic
Language:English
Published: [Bradford, England] : Emerald, [2009]
Series:Asia Pacific journal of marketing and logistics ; vol. 21, no. 2.
Subjects:
Online Access:ebrary
View fulltext via EzAccess
Description
Item Description:Title from PDF title page (viewed Sept. 9, 2009).
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:9781848556775 (electronic bk.)
1848556772 (electronic bk.)
ISSN:1355-5855 ;