Advertising and promotion in "new" Asia
| Other Authors: | , |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald,
[2009]
|
| Series: | Asia Pacific journal of marketing and logistics ;
vol. 21, no. 2. |
| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess |
Table of Contents:
- When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen
- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.]
- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.]
- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha
- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth
- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.].