Food tourism : a practical marketing guide /

• Main Authors: Stanley, John, 1948- (Author), Stanley, Linda, 1952- (Author)
• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2015.
• Subjects: Food tourism.; Food tourism > Marketing.; Agricultural Economics.; Food Economics, (New March 2000); Leisure, Recreation and Tourism Economics, (New March 2000); Rural Industry and Enterprises.; Marketing and Distribution.; Food Science and Food Products (Human); Tourism and Travel.; Agritourism.; Food.; Gastronomic tourism.; Management.; Marketing.; Tourism development.; Tourists.
• Online Access: View fulltext via EzAccess

This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts u...

Table of Contents:

• Introduction
• The changing tourist
• On-farm marketing and activities
• Off-farm marketing and retailing
• Agri-entertainment or agri-tourism
• Accomodation
• Independent garden centres and nurseries
• The food offer
• Marketing
• The future of food tourism.