Food tourism : a practical marketing guide /
This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts u...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Wallingford, Oxfordshire, UK :
CABI,
2015.
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
| Summary: | This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts under the following headings: (i) food tourism and the tourist; (ii) farm produce and agritourism; (iii) food tourism - the wider picture; and (iv) marketing and the future. |
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| Physical Description: | 1 online resource (xviii, 241 pages) : color illustrations Also available in print format. |
| Bibliography: | Includes bibliographical references and index. |
| Access: | Access limited to subscribing institution. |