Food tourism : a practical marketing guide /

This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts u...

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Bibliographic Details
Main Authors: Stanley, John, 1948- (Author), Stanley, Linda, 1952- (Author)
Format: eBook
Language:English
Published: Wallingford, Oxfordshire, UK : CABI, 2015.
Subjects:
Online Access:View fulltext via EzAccess
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020 # # |q hardback : alk. paper  |z 9781780645018 
020 # # |q pbk. : alk. paper  |z 9781780645025 
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100 1 # |a Stanley, John,  |d 1948-  |e author. 
245 1 0 |a Food tourism :  |b a practical marketing guide /  |c John Stanley and Linda Stanley. 
264 # 1 |a Wallingford, Oxfordshire, UK :  |b CABI,  |c 2015. 
264 # 4 |c Ã2015 
300 # # |a 1 online resource (xviii, 241 pages) :  |b color illustrations 
336 # # |a text  |b txt  |2 rdacontent 
337 # # |a computer  |b c  |2 rdamedia 
338 # # |a online resource  |b cr  |2 rdacarrier 
504 # # |a Includes bibliographical references and index. 
505 0 # |a Introduction -- The changing tourist -- On-farm marketing and activities -- Off-farm marketing and retailing -- Agri-entertainment or agri-tourism -- Accomodation -- Independent garden centres and nurseries -- The food offer -- Marketing -- The future of food tourism. 
506 # # |a Access limited to subscribing institution. 
520 3 # |a This book is about food as a tourism product and an experience. It explores its nature, development, management, marketing and distribution as well as the food tourists - their motivations and needs, uses of information, expectations and activities. The book has 10 chapters presented in four parts under the following headings: (i) food tourism and the tourist; (ii) farm produce and agritourism; (iii) food tourism - the wider picture; and (iv) marketing and the future. 
530 # # |a Also available in print format. 
588 # # |a Title from PDF title page (viewed March 10, 2015). 
650 # 0 |a Food tourism. 
650 # 0 |a Food tourism  |x Marketing. 
650 # 4 |a Agricultural Economics. 
650 # 4 |a Food Economics, (New March 2000) 
650 # 4 |a Leisure, Recreation and Tourism Economics, (New March 2000) 
650 # 4 |a Rural Industry and Enterprises. 
650 # 4 |a Marketing and Distribution. 
650 # 4 |a Food Science and Food Products (Human) 
650 # 4 |a Tourism and Travel. 
650 # 7 |a Agritourism.  |2 cabt 
650 # 7 |a Food.  |2 cabt 
650 # 7 |a Gastronomic tourism.  |2 cabt 
650 # 7 |a Management.  |2 cabt 
650 # 7 |a Marketing.  |2 cabt 
650 # 7 |a Tourism development.  |2 cabt 
650 # 7 |a Tourists.  |2 cabt 
690 # # |a EE110 
690 # # |a EE116 
690 # # |a EE119 
690 # # |a EE350 
690 # # |a EE700 
690 # # |a QQ000 
690 # # |a UU700 
700 1 # |a Stanley, Linda,  |d 1952-  |e author. 
710 2 # |a C.A.B. International,  |e issuing body. 
776 0 8 |d Wallingford, Oxfordshire, UK ; Boston, MA : CABI, 2015.  |i Print version:  |t Food tourism.  |w (DLC)2014033213  |z 9781780645018 (hardback : alk. paper) 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1079/9781780645018.0000  |z View fulltext via EzAccess