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130805t20112011enkad ob 001 0 eng d |
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|z 9781845937621 (permanent paper)
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|z 1845937627 (permanent paper)
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|a CtWfDGI
|b eng
|c CtWfDGI
|e rda
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|a G155.A1
|b D4779 2011eb
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|a 910.68/8
|2 23
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|a Destination marketing and management :
|b theories and applications /
|c edited by Youcheng Wang, University of Central Florida, USA and Abraham Pizam, University of Central Florida, USA.
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| 264 |
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1 |
|a Wallingford, Oxfordshire, UK :
|b CABI,
|c 2011.
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| 264 |
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|c Ã2011
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| 300 |
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|a 1 online resource (x, 370 pages) :
|b illustrations, charts
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
# |
|a Destination marketing and management : scope, definition and structures / Youcheng Wang -- Destination planning and policy : process and practice / John Jenkins, Dianne Dredge and Jessica Taplin -- Travel motivation, benefits and constraints to destinations / Philip L. Pearce -- Traveller decision making : the experientialist stance / Drew Martin, Ercan Sirakaya-Turk and Arch Woodside -- Destination information search strategies / Dogan Gursoy -- Experiential consumption and destination marketing / Andrew R. Walls and Youcheng Wang -- Destination marketing research : issues and challenges / Muzaffer Uysal, Rich Harrill and Eunju Woo -- Destination branding and positioning / Asli D.A. Tasci -- Destination image development and communication / Amir Shani and Youcheng Wang -- The evolution of tourism products in St Andrews, Scotland : from religious relics to golfing mecca / Richard Butler -- Distribution channels in destination marketing and promotion / John Kracht and Youcheng Wang -- Destination marketing systems : critical factors for functional design and management / Youcheng Wang -- eTourism : critical information and communication technologies for tourism destinations / Dimitrios Buhalis, Daniel Leung and Rob Law -- Web 2.0, the online community and destination marketing / Peter O'Connor, Youcheng Wang and Xu Li -- Events and destination management / Graham Brown, Leo Jago, Laurence Chalip, Shameem Ali and Trevor Mules -- Collaborative destination marketing : principles and applications / Youcheng Wang -- Tourism development and destination community residents / Claudia Jurowski -- The importance of safety and security for tourism destinations / Galia Fuchs and Abraham Pizam -- Destination crisis management / Lori Pennington-Gray and Abraham Pizam -- A model of destination competitiveness and sustainability / J.R. Brent Ritchie and Geoffrey I. Crouch -- Destination management : challenges and opportunities / Alan Fyall.
|
| 506 |
# |
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|a Access limited to subscribing institution.
|
| 520 |
3 |
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|a This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
|
| 530 |
# |
# |
|a Also available in print format.
|
| 588 |
# |
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|a Title from PDF title page (viewed August 5, 2013).
|
| 650 |
# |
0 |
|a Tourism
|x Marketing.
|
| 650 |
# |
0 |
|a Tourism
|x Management.
|
| 650 |
# |
4 |
|a Research.
|
| 650 |
# |
4 |
|a Information and Documentation.
|
| 650 |
# |
4 |
|a Leisure, Recreation and Tourism Economics, (New March 2000)
|
| 650 |
# |
4 |
|a Policy and Planning.
|
| 650 |
# |
4 |
|a Marketing and Distribution.
|
| 650 |
# |
4 |
|a Consumer Economics.
|
| 650 |
# |
4 |
|a Communication and Mass Media.
|
| 650 |
# |
4 |
|a Tourism and Travel.
|
| 650 |
# |
7 |
|a Behaviour.
|2 cabt
|
| 650 |
# |
7 |
|a Constraints.
|2 cabt
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| 650 |
# |
7 |
|a Consumer behaviour.
|2 cabt
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| 650 |
# |
7 |
|a Decision making.
|2 cabt
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| 650 |
# |
7 |
|a Information technology.
|2 cabt
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| 650 |
# |
7 |
|a Management.
|2 cabt
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| 650 |
# |
7 |
|a Market competition.
|2 cabt
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| 650 |
# |
7 |
|a Market research.
|2 cabt
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| 650 |
# |
7 |
|a Planning.
|2 cabt
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| 650 |
# |
7 |
|a Product development.
|2 cabt
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| 650 |
# |
7 |
|a Safety.
|2 cabt
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| 650 |
# |
7 |
|a Sustainability.
|2 cabt
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| 650 |
# |
7 |
|a Telecommunications.
|2 cabt
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| 650 |
# |
7 |
|a Tourism.
|2 cabt
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| 650 |
# |
7 |
|a Tourism policy.
|2 cabt
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| 650 |
# |
7 |
|a Tourist industry.
|2 cabt
|
| 655 |
# |
0 |
|a Electronic books.
|
| 690 |
# |
# |
|a AA500
|
| 690 |
# |
# |
|a CC300
|
| 690 |
# |
# |
|a EE119
|
| 690 |
# |
# |
|a EE120
|
| 690 |
# |
# |
|a EE700
|
| 690 |
# |
# |
|a EE720
|
| 690 |
# |
# |
|a UU360
|
| 690 |
# |
# |
|a UU700
|
| 700 |
1 |
# |
|a Wang, Youcheng,
|e editor of compilation.
|
| 700 |
1 |
# |
|a Pizam, Abraham,
|e editor of compilation.
|
| 710 |
2 |
# |
|a C.A.B. International,
|e issuing body.
|
| 776 |
0 |
8 |
|d Wallington, Oxfordshire, UK ; Cambridge, MA : CABI, c2011.
|i Print version:
|t Destination marketing and management.
|w (DLC)2010050329
|z 9781845937621
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1079/9781845937621.0000
|z View fulltext via EzAccess
|