Destination marketing and management : theories and applications /
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and managemen...
| Format: | eBook |
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| Language: | English |
| Published: |
Wallingford, Oxfordshire, UK :
CABI,
2011.
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |