Destination marketing and management : theories and applications /

• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2011.
• Subjects: Tourism > Marketing.; Tourism > Management.; Research.; Information and Documentation.; Leisure, Recreation and Tourism Economics, (New March 2000); Policy and Planning.; Marketing and Distribution.; Consumer Economics.; Communication and Mass Media.; Tourism and Travel.; Behaviour.; Constraints.; Consumer behaviour.; Decision making.; Information technology.; Management.; Market competition.; Market research.; Planning.; Product development.; Safety.; Sustainability.; Telecommunications.; Tourism.; Tourism policy.; Tourist industry.; Electronic books.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (x, 370 pages) : illustrations, charts; Also available in print format.
• Bibliography: Includes bibliographical references and index.
• Access: Access limited to subscribing institution.

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.