Consumer psychology of tourism, hospitality and leisure. Volume 2 /
This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating noncomp...
Corporate Authors: | , |
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Format: | eBook |
Language: | English |
Published: |
Wallingford, Oxfordshire, UK :
CABI,
2001.
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Subjects: | |
Online Access: | View fulltext via EzAccess |