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20111104002026.0 |
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cr bn||||m|||a |
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111021s2011 pau fsb 000 0 eng d |
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|z 2011031126
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|a 9781613501726 (ebook)
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|z 9781613501719 (hbk.)
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|z 9781613501733 (print & perpetual access)
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7 |
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|a 10.4018/978-1-61350-171-9
|2 doi
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| 035 |
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|a (CaBNVSL)gtp00549889
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| 035 |
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|a (OCoLC)760054755
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
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| 050 |
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|a HF5415.1255
|b .B72 2011e
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| 082 |
0 |
4 |
|a 658.8/27
|2 23
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| 245 |
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|a Branding and sustainable competitive advantage
|b building virtual presence /
|c Avinash Kapoor and Chinmaya Kulshretha, editors.
|h [electronic resource] :
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| 260 |
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|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c 2011.
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| 300 |
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|a electronic texts (247 p.) :
|b digital files.
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| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a 1. Is being perceived as sustainable a means to achieve a differential advantage? / Avinash Kapoor and Chinmaya Kulshrestha -- 2. Are strong brands a source of competitive advantage in the virtual world? / Piyush Sharma -- 3. Taking public health learning global through branding and identity management / Shalin Hai-Jew -- 4. Exploring key issues in destination branding / Piyush Nangru ... [et al.] -- 5. Branding strategies for digital TV channels / Margherita Pagani -- 6. Between physical and virtual reality: the case of Benetton brand, "a company that is born from ideas" / Annamaria Silvana de Rosa and Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and Chinmaya Kulshrestha -- 8. Brand engagement and brand loyalty / Ronald E. Goldsmith -- 9. The brand stakeholder approach: broad and narrow-based views to managing consumer-centric brands / Jonathan A. J. Wilson -- 10. Brand obsessed society: branding Yoga Guru Baba Ramdev in India / Chinmaya Kulshrestha and Avinash Kapoor -- 11. GeoFree BrandComms: building and sustaining virtual brand communities / P. Raj Devasagayam and Dana A. VanDen Heuvel -- 12. Enhanced social presence through eBranding the consumer in virtual communities / Robert Pennington -- 13. E-branding and institutional Web sites: the "visiting card" of the municipalities of Rome and Paris / Annamaria Silvana de Rosa, Elena Bocci and Massimiliano Picone.
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| 506 |
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|a Restricted to subscribers or individual electronic text purchasers.
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| 520 |
3 |
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|a "This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
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| 530 |
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|a Also available in print.
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| 538 |
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|a Mode of access: World Wide Web.
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| 588 |
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|a Description based on title screen (IGI Global, viewed October 21, 2011).
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Brand name products
|x Management.
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| 650 |
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|a Product management.
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| 653 |
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|a Brand building
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| 653 |
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|a Brand identity
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| 653 |
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|a Brand image
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| 653 |
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|a Brand life cycle and strategy
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| 653 |
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|a Brand revitalization
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| 653 |
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|a Sustainable competitive advantage
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| 653 |
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|a eBranding
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| 653 |
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|a Strategic branding decisions
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| 700 |
1 |
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|a Kapoor, Avinash.
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| 700 |
1 |
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|a Kulshretha, Chinmaya,
|d 1976-
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| 710 |
2 |
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|a IGI Global.
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| 776 |
0 |
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|c (Original)
|w (DLC)2011031126
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| 776 |
0 |
8 |
|i Print version:
|w (DLC) 2011031126
|z 9781613501719
|z 1613501714
|
| 856 |
4 |
1 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61350-171-9
|3 Chapter PDFs via platform:
|