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Services marketing : people, technology, strategy /

Bibliographic Details
Main Author:	Lovelock, Christopher H., (Author)
Other Authors:	Wirtz, Jochen, (Editor)
Format:	eBook
Language:	English
Published:	Boston, [Massachusetts] : Pearson, 2011.
Edition:	Seventh edition, global edition.
Subjects:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing. Electronic books.
Online Access:	View fulltext via EzAccess

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