Services marketing : people, technology, strategy /

Bibliographic Details
Main Author: Lovelock, Christopher H., (Author)
Other Authors: Wirtz, Jochen, (Editor)
Format: eBook
Language:English
Published: Boston, [Massachusetts] : Pearson, 2011.
Edition:Seventh edition, global edition.
Subjects:
Online Access:View fulltext via EzAccess
Description
Item Description:Includes indexes.
Physical Description:1 online resource (648 pages) : illustrations, tables, photographs
ISBN:9781292014241 (e-book)