Services marketing : people, technology, strategy /
Main Author: | |
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Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
Boston, [Massachusetts] :
Pearson,
2011.
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Edition: | Seventh edition, global edition. |
Subjects: | |
Online Access: | View fulltext via EzAccess |
Item Description: | Includes indexes. |
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Physical Description: | 1 online resource (648 pages) : illustrations, tables, photographs |
ISBN: | 9781292014241 (e-book) |