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02154nam a2200493 i 4500 |
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EBC5174026 |
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MiAaPQ |
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m o d | |
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cr cnu|||||||| |
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180105t20112011mauao o 001 0 eng d |
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|z 9780273756064
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|a 9781292014241 (e-book)
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|a (MiAaPQ)EBC5174026
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|a (Au-PeEL)EBL5174026
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|a (CaPaEBR)ebr11478687
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|a (CaONFJC)MIL741393
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|a (OCoLC)1015876648
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF5415.13
|b .L684 2011
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| 082 |
0 |
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|a 658.8
|2 22
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| 100 |
1 |
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|a Lovelock, Christopher H.,
|e author.
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| 245 |
1 |
0 |
|a Services marketing :
|b people, technology, strategy /
|c Christopher Lovelock, Jochen Wirtz.
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| 250 |
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|a Seventh edition, global edition.
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| 264 |
|
1 |
|a Boston, [Massachusetts] :
|b Pearson,
|c 2011.
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| 264 |
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4 |
|c Ã2011
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| 300 |
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|a 1 online resource (648 pages) :
|b illustrations, tables, photographs
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 500 |
|
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|a Includes indexes.
|
| 526 |
0 |
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|a BA244 - Bachelor of Business Administration (Hons.) Operations Management
|z Syllabus Programme
|
| 588 |
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|a Description based on print version record.
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
|
0 |
|a Marketing
|x Management.
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| 650 |
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0 |
|a Professions
|x Marketing.
|
| 650 |
|
0 |
|a Service industries
|x Marketing.
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| 650 |
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0 |
|a Customer services
|x Marketing.
|
| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Wirtz, Jochen,
|e editor.
|
| 720 |
1 |
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|a Faculty of Business and Management
|
| 720 |
1 |
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|a Atirah Ruslan
|e Requestor
|
| 776 |
0 |
8 |
|i Print version:
|a Lovelock, Christopher H.
|t Services marketing : people, technology, strategy.
|b Seventh edition, global edition.
|d Boston, [Massachusetts] : Pearson, c2011
|h 648 pages
|z 9780273756064
|w 2009039795
|
| 797 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=5174026
|z View fulltext via EzAccess
|