Lovelock, C. H., & Wirtz, J. (2011). Services marketing: People, technology, strategy (Seventh edition, global edition.). Boston, [Massachusetts]: Pearson.
Chicago Style CitationLovelock, Christopher H.,, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Seventh edition, global edition. Boston, [Massachusetts]: Pearson, 2011.
MLA CitationLovelock, Christopher H.,, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Seventh edition, global edition. Boston, [Massachusetts]: Pearson, 2011.
Warning: These citations may not always be 100% accurate.