Brand meaning
| Main Author: | |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
New York :
Routledge,
c2008.
|
| Subjects: | |
| Online Access: | ebrary ebrary View fulltext via EzAccess MyiLibrary |
| LEADER | 02799cam a2200625Ia 4500 | ||
|---|---|---|---|
| 001 | 499 | ||
| 003 | OCoLC | ||
| 005 | 20130711000703.0 | ||
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| 100 | 1 | # | |a Batey, Mark. |
| 245 | 1 | 0 | |a Brand meaning |c Mark Batey. |h [electronic resource] / |
| 260 | # | # | |a New York : |b Routledge, |c c2008. |
| 300 | # | # | |a 1 online resource (xix, 257 p., [2] p. of plates) : |b ill. (some col.) |
| 504 | # | # | |a Includes bibliographical references (p. 225-232)-and indexes. |
| 505 | 0 | # | |a Introduction -- About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning: definitions and directions -- Brand meaning and brand strategy -- The evolution of brand meaning -- Brand communication. |
| 588 | # | # | |a Description based on print version record. |
| 650 | # | 0 | |a Branding (Marketing) |
| 650 | # | 0 | |a Product management. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh |
| 650 | 1 | 7 | |a Merkartikelen. |2 gtt |
| 650 | 1 | 7 | |a Betekenis. |2 gtt |
| 650 | 1 | 7 | |a Consumentengedrag. |2 gtt |
| 655 | # | 4 | |a Electronic books. |
| 776 | 0 | 8 | |a Batey, Mark. |d New York : Routledge, c2008 |i Print version: |t Brand meaning. |w (OCoLC)181072576 |w (DLC) 2007045418 |z 0805864555 |z 9780805864557 |
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