Holdings: Brand meaning

Bibliographic Details
Main Author:	Batey, Mark.
Format:	Electronic
Language:	English
Published:	New York : Routledge, c2008.
Subjects:	Branding (Marketing) Product management. BUSINESS & ECONOMICS > Advertising & Promotion. Merkartikelen. Betekenis. Consumentengedrag. Electronic books.
Online Access:	ebrary ebrary View fulltext via EzAccess MyiLibrary

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