Handbook of consumer psychology
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of c...
| Format: | Electronic |
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| Language: | English |
| Published: |
New York :
Lawrence Erlbaum Associates,
c2008.
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| Series: | Marketing and consumer psychology series.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |