Description: Brand meaning

Bibliographic Details
Main Author:	Batey, Mark.
Format:	Electronic
Language:	English
Published:	New York : Routledge, c2008.
Subjects:	Branding (Marketing) Product management. BUSINESS & ECONOMICS > Advertising & Promotion. Merkartikelen. Betekenis. Consumentengedrag. Electronic books.
Online Access:	ebrary ebrary View fulltext via EzAccess MyiLibrary

Description
Physical Description:	1 online resource (xix, 257 p., [2] p. of plates) : ill. (some col.)
Bibliography:	Includes bibliographical references (p. 225-232)-and indexes.
ISBN:	9781435646155 (electronic bk.) 1435646150 (electronic bk.)