Marketing through search optimization how people search and how to be found on the Web /

• Main Author: Michael, Alex.
• Other Authors: Salter, Ben.
• Format: Electronic
• Language: English
• Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
• Edition: 2nd ed.
• Subjects: Internet marketing.; Web search engines.; BUSINESS & ECONOMICS > General. > Marketing; BUSINESS & ECONOMICS > Distribution.; Electronic books.
• Online Access: Books24x7; ebrary; View fulltext via EzAccess; MyiLibrary

The successful Marketing Manager's tried and tested guide to maximizing and exploiting search engine opportunities.

Table of Contents:

• Front Cover; Marketing Through Search Optimization; Copyright Page; Table of Contents; Acknowledgements; Introduction; Chapter 1: Introduction to search engine optimization; Chapter 2: How people search; Chapter 3: Linking strategies and free listings; Chapter 4: Web crawlers and directories; Chapter 5: Traffic and keyword tracking; Chapter 6: The mobile Internet; Chapter 7: Page design and page architecture; Chapter 8: Building an effective WAP site; Chapter 9: Pay per click; Chapter 10: Pay-per-click strategies; Appendix A: W3C Mobile Web Best Practices; Appendix B: Glossary of terms; Index