Marketing through search optimization how people search and how to be found on the Web /

• Main Author: Michael, Alex.
• Other Authors: Salter, Ben.
• Format: Electronic
• Language: English
• Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
• Edition: 2nd ed.
• Subjects: Internet marketing.; Web search engines.; BUSINESS & ECONOMICS > General. > Marketing; BUSINESS & ECONOMICS > Distribution.; Electronic books.
• Online Access: Books24x7; ebrary; View fulltext via EzAccess; MyiLibrary
• Item Description: Previous ed.: 2003.; Includes index.
• Physical Description: 1 online resource (xiv, 236 p.) : ill. (some col.)
• ISBN: 9780080556673 (electronic bk.); 0080556671 (electronic bk.)

The successful Marketing Manager's tried and tested guide to maximizing and exploiting search engine opportunities.