Marketing through search optimization how people search and how to be found on the Web /

The successful Marketing Manager's tried and tested guide to maximizing and exploiting search engine opportunities.

Bibliographic Details
Main Author: Michael, Alex.
Other Authors: Salter, Ben.
Format: Electronic
Language:English
Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
Edition:2nd ed.
Subjects:
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245 1 0 |a Marketing through search optimization  |b how people search and how to be found on the Web /  |c Alex Michael and Ben Salter.  |h [electronic resource] : 
250 # # |a 2nd ed. 
260 # # |a Amsterdam ;  |a Boston :  |b Elsevier/Butterworth-Heinemann,  |c 2008. 
300 # # |a 1 online resource (xiv, 236 p.) :  |b ill. (some col.) 
500 # # |a Previous ed.: 2003. 
500 # # |a Includes index. 
505 0 # |a Front Cover; Marketing Through Search Optimization; Copyright Page; Table of Contents; Acknowledgements; Introduction; Chapter 1: Introduction to search engine optimization; Chapter 2: How people search; Chapter 3: Linking strategies and free listings; Chapter 4: Web crawlers and directories; Chapter 5: Traffic and keyword tracking; Chapter 6: The mobile Internet; Chapter 7: Page design and page architecture; Chapter 8: Building an effective WAP site; Chapter 9: Pay per click; Chapter 10: Pay-per-click strategies; Appendix A: W3C Mobile Web Best Practices; Appendix B: Glossary of terms; Index 
520 # # |a The successful Marketing Manager's tried and tested guide to maximizing and exploiting search engine opportunities. 
588 # # |a Description based on print version record. 
650 # 0 |a Internet marketing. 
650 # 0 |a Web search engines. 
650 # 7 |a BUSINESS & ECONOMICS  |x General.  |x Marketing  |2 bisacsh 
650 # 7 |a BUSINESS & ECONOMICS  |x Distribution.  |2 bisacsh 
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776 0 8 |a Michael, Alex.  |b 2nd ed.  |d Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008  |i Print version:  |t Marketing through search optimization.  |w (OCoLC)81453672  |z 0750683473  |z 9780750683470 
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