Marketing through search optimization how people search and how to be found on the Web /
The successful Marketing Manager's tried and tested guide to maximizing and exploiting search engine opportunities.
Main Author: | |
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Other Authors: | |
Format: | Electronic |
Language: | English |
Published: |
Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann,
2008.
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Edition: | 2nd ed. |
Subjects: | |
Online Access: | Books24x7 ebrary View fulltext via EzAccess MyiLibrary |
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020 | # | # | |z 9780750683470 (pbk.) |
020 | # | # | |z 0750683473 (pbk.) |
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100 | 1 | # | |a Michael, Alex. |
245 | 1 | 0 | |a Marketing through search optimization |b how people search and how to be found on the Web / |c Alex Michael and Ben Salter. |h [electronic resource] : |
250 | # | # | |a 2nd ed. |
260 | # | # | |a Amsterdam ; |a Boston : |b Elsevier/Butterworth-Heinemann, |c 2008. |
300 | # | # | |a 1 online resource (xiv, 236 p.) : |b ill. (some col.) |
500 | # | # | |a Previous ed.: 2003. |
500 | # | # | |a Includes index. |
505 | 0 | # | |a Front Cover; Marketing Through Search Optimization; Copyright Page; Table of Contents; Acknowledgements; Introduction; Chapter 1: Introduction to search engine optimization; Chapter 2: How people search; Chapter 3: Linking strategies and free listings; Chapter 4: Web crawlers and directories; Chapter 5: Traffic and keyword tracking; Chapter 6: The mobile Internet; Chapter 7: Page design and page architecture; Chapter 8: Building an effective WAP site; Chapter 9: Pay per click; Chapter 10: Pay-per-click strategies; Appendix A: W3C Mobile Web Best Practices; Appendix B: Glossary of terms; Index |
520 | # | # | |a The successful Marketing Manager's tried and tested guide to maximizing and exploiting search engine opportunities. |
588 | # | # | |a Description based on print version record. |
650 | # | 0 | |a Internet marketing. |
650 | # | 0 | |a Web search engines. |
650 | # | 7 | |a BUSINESS & ECONOMICS |x General. |x Marketing |2 bisacsh |
650 | # | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh |
655 | # | 4 | |a Electronic books. |
700 | 1 | # | |a Salter, Ben. |
776 | 0 | 8 | |a Michael, Alex. |b 2nd ed. |d Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008 |i Print version: |t Marketing through search optimization. |w (OCoLC)81453672 |z 0750683473 |z 9780750683470 |
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