Global brand integrity management how to protect your product in today's competitive environment /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2008.
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| Subjects: | |
| Online Access: | Books24x7 ebrary View fulltext via EzAccess MyiLibrary |
| LEADER | 03226cam a2200589Ia 4500 | ||
|---|---|---|---|
| 001 | 455 | ||
| 003 | OCoLC | ||
| 005 | 20130711000541.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 071210s2008 nyu o 001 0 eng d | ||
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| 020 | # | # | |a 9781281109316 |
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| 020 | # | # | |z 9780071494441 (hardcover : alk. paper) |
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| 100 | 1 | # | |a Post, Richard S. |
| 245 | 1 | 0 | |a Global brand integrity management |b how to protect your product in today's competitive environment / |c Richard S. Post and Penelope N. Post. |h [electronic resource] : |
| 260 | # | # | |a New York : |b McGraw-Hill, |c c2008. |
| 300 | # | # | |a 1 online resource. |
| 500 | # | # | |a Title from PDF title page (viewed Dec. 10, 2007). |
| 500 | # | # | |a Includes index. |
| 505 | 0 | # | |a Introduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics. |
| 650 | # | 0 | |a Brand name products. |
| 650 | # | 0 | |a Trademark infringement |x Prevention. |
| 650 | # | 0 | |a Product counterfeiting |x Prevention. |
| 650 | # | 0 | |a Product management. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh |
| 655 | # | 4 | |a Electronic books. |
| 700 | 1 | # | |a Post, Penelope N. |
| 776 | 0 | 8 | |a Post, Richard S. |d New York : McGraw-Hill, c2008 |i Print version: |t Global brand integrity management. |w (DLC) 2007009029 |
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