Description: Global brand integrity management

Bibliographic Details
Main Author:	Post, Richard S.
Other Authors:	Post, Penelope N.
Format:	Electronic
Language:	English
Published:	New York : McGraw-Hill, c2008.
Subjects:	Brand name products. Trademark infringement > Prevention. Product counterfeiting > Prevention. Product management. BUSINESS & ECONOMICS > Advertising & Promotion. Electronic books.
Online Access:	Books24x7 ebrary View fulltext via EzAccess MyiLibrary

Description
Item Description:	Title from PDF title page (viewed Dec. 10, 2007). Includes index.
Physical Description:	1 online resource.
ISBN:	9780071595346 (electronic bk.) 0071595341 (electronic bk.) 1281109312 9781281109316