Optimal investment and marketing strategies

• Main Author: Murynets, Ilona.
• Corporate Author: World Scientific (Firm)
• Format: Electronic
• Language: English
• Published: Singapore ; Hackensack, N.J. : World Scientific Pub. Co., c2012.
• Series: Systems research series ; v. 2.
• Subjects: Pricing.; Investments.; Electronic books.
• Online Access: View fulltext via EzAccess

Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facili...

Table of Contents:

• 1. Introduction. 1.1. Motivation. 1.2. Contribution. 1.3. Organization of the book
• 2. Literature review. 2.1. New service diffusion. 2.2. Service pricing in monopoly. 2.3. Service pricing in duopoly. 2.4. Optimal investment and pricing strategies for performance-based post-production service contracts
• 3. Migration of customers and targeting customers for marketing campaigns. 3.1. Overview. 3.2. Model. 3.3. Case study. 3.4. Practical implications and conclusions
• 4. Optimal service pricing (single-period model). 4.1. Overview. 4.2. Optimal pricing in monopoly (single-period model). 4.3. Optimal pricing in duopoly (single-period model)
• 5. Optimal New service pricing in monopoly (dynamic model). 5.1. Overview. 5.2. Model and optimal pricing strategy. 5.3. Numerical illustration. 5.4. Conclusions
• 6. Optimal new service pricing in duopoly (dynamic model). 6.1. Model. 6.2. Nash equilibrium. 6.3. Numerical examples. 6.4. Conclusions
• 7. Optimal investment and pricing strategies for post-production service contracts. 7.1. Overview. 7.2. Model. 7.3. Optimization. 7.4. Numerical example. 7.5. Conclusions
• 8. Conclusions.