Optimal investment and marketing strategies
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facili...
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| Format: | Electronic |
| Language: | English |
| Published: |
Singapore ; Hackensack, N.J. :
World Scientific Pub. Co.,
c2012.
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| Series: | Systems research series ;
v. 2. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |