|
|
|
|
| LEADER |
03398nam a2200361 a 4500 |
| 001 |
4257 |
| 003 |
WSP |
| 005 |
20120223124807.0 |
| 006 |
m d |
| 007 |
cr cuu|||uu||| |
| 008 |
120223s2012 si a sb 001 0 eng d |
| 020 |
# |
# |
|a 9789814383271 (electronic bk.)
|
| 020 |
# |
# |
|z 9814383260
|
| 020 |
# |
# |
|z 9789814383264
|
| 040 |
# |
# |
|a WSPC
|b eng
|c WSPC
|
| 082 |
0 |
4 |
|a 658.816
|2 22
|
| 100 |
1 |
# |
|a Murynets, Ilona.
|
| 245 |
1 |
0 |
|a Optimal investment and marketing strategies
|c Ilona Murynets.
|h [electronic resource] /
|
| 260 |
# |
# |
|a Singapore ;
|a Hackensack, N.J. :
|b World Scientific Pub. Co.,
|c c2012.
|
| 300 |
# |
# |
|a viii, 79 p. :
|b ill. (some col.)
|
| 490 |
1 |
# |
|a Systems research series ;
|v v. 2
|
| 504 |
# |
# |
|a Includes bibliographical references (p. 73-79) and index.
|
| 505 |
0 |
# |
|a 1. Introduction. 1.1. Motivation. 1.2. Contribution. 1.3. Organization of the book -- 2. Literature review. 2.1. New service diffusion. 2.2. Service pricing in monopoly. 2.3. Service pricing in duopoly. 2.4. Optimal investment and pricing strategies for performance-based post-production service contracts -- 3. Migration of customers and targeting customers for marketing campaigns. 3.1. Overview. 3.2. Model. 3.3. Case study. 3.4. Practical implications and conclusions -- 4. Optimal service pricing (single-period model). 4.1. Overview. 4.2. Optimal pricing in monopoly (single-period model). 4.3. Optimal pricing in duopoly (single-period model) -- 5. Optimal New service pricing in monopoly (dynamic model). 5.1. Overview. 5.2. Model and optimal pricing strategy. 5.3. Numerical illustration. 5.4. Conclusions -- 6. Optimal new service pricing in duopoly (dynamic model). 6.1. Model. 6.2. Nash equilibrium. 6.3. Numerical examples. 6.4. Conclusions -- 7. Optimal investment and pricing strategies for post-production service contracts. 7.1. Overview. 7.2. Model. 7.3. Optimization. 7.4. Numerical example. 7.5. Conclusions -- 8. Conclusions.
|
| 520 |
# |
# |
|a Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.
|
| 533 |
# |
# |
|a Electronic reproduction.
|b Singapore :
|c World Scientific Publishing Co.,
|d 2012.
|n System requirements: Adobe Acrobat Reader.
|n Mode of access: World Wide Web.
|n Available to subscribing institutions.
|
| 650 |
# |
0 |
|a Pricing.
|
| 650 |
# |
0 |
|a Investments.
|
| 655 |
# |
0 |
|a Electronic books.
|
| 710 |
2 |
# |
|a World Scientific (Firm)
|
| 776 |
1 |
# |
|z 9814383260
|
| 776 |
1 |
# |
|z 9789814383264
|
| 830 |
# |
0 |
|a Systems research series ;
|v v. 2.
|
| 856 |
4 |
0 |
|z View fulltext via EzAccess
|u https://ezaccess.library.uitm.edu.my/login?url=http://www.worldscientific.com/worldscibooks/10.1142/8349#t=toc
|