Optimal investment and marketing strategies
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facili...
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| Corporate Author: | |
| Format: | Electronic |
| Language: | English |
| Published: |
Singapore ; Hackensack, N.J. :
World Scientific Pub. Co.,
c2012.
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| Series: | Systems research series ;
v. 2. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |
| Summary: | Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer. |
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| Physical Description: | viii, 79 p. : ill. (some col.) |
| Bibliography: | Includes bibliographical references (p. 73-79) and index. |
| ISBN: | 9789814383271 (electronic bk.) |