Pricing, Online Marketing Behavior, and Analytics
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development...
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| Format: | Electronic |
| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Pivot,
2014.
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| Online Access: | View fulltext via EzAccess |