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151028s2014 xxu| s |||| 0|eng d |
| 020 |
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|a 9781137413260
|9 978-1-137-41326-0
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| 024 |
7 |
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|a 10.1057/9781137413260
|2 doi
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| 050 |
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|a HF5691-5716
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|a KJQ
|2 bicssc
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|a BUS091000
|2 bisacsh
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| 082 |
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|a 330.0151
|2 23
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| 100 |
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|a Viglia, Giampaolo.
|e author.
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| 245 |
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|a Pricing, Online Marketing Behavior, and Analytics
|c by Giampaolo Viglia.
|h [electronic resource] /
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| 264 |
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1 |
|a New York :
|b Palgrave Macmillan US :
|b Imprint: Palgrave Pivot,
|c 2014.
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| 300 |
# |
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|a XIV, 106 p. 1 illus.
|b online resource.
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| 336 |
# |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 520 |
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|a Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
|
| 650 |
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0 |
|a Business.
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| 650 |
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0 |
|a Marketing.
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| 650 |
# |
0 |
|a Internet marketing.
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| 650 |
# |
0 |
|a Market research.
|
| 650 |
# |
0 |
|a Public relations.
|
| 650 |
# |
0 |
|a E-business.
|
| 650 |
# |
0 |
|a Electronic commerce.
|
| 650 |
# |
0 |
|a E-commerce.
|
| 650 |
# |
0 |
|a Business mathematics.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Business Mathematics.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|
| 650 |
2 |
4 |
|a e-Business/e-Commerce.
|
| 650 |
2 |
4 |
|a Market Research/Competitive Intelligence.
|
| 650 |
2 |
4 |
|a Online Marketing/Social Media.
|
| 710 |
2 |
# |
|a SpringerLink (Online service)
|
| 773 |
0 |
# |
|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781349489886
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1057/9781137413260
|z View fulltext via EzAccess
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| 912 |
# |
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|a ZDB-2-PBM
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| 950 |
# |
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|a Palgrave Business & Management Collection (Springer-41135)
|