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Services marketing management /

Bibliographic Details
Main Author:	Mudie, Peter.
Other Authors:	Pirrie, Angela.
Format:	Book
Language:	English
Published:	Amsterdam ; Oxford : Butterworth-Heinemann, 2006.
Edition:	3rd ed.
Subjects:	Service industries > Management. Service industries > Marketing.
Online Access:	View fulltext via EzAccess

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