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|a 0750666749 (pbk.) :
|c 24.99
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|a 9780750666749 (pbk.) :
|c 24.99
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|a Uk
|b eng
|c Uk
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| 082 |
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|a 658.8
|2 22
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| 100 |
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|a Mudie, Peter.
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| 245 |
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|a Services marketing management /
|c Peter Mudie and Angela Pirrie.
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| 250 |
|
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|a 3rd ed.
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| 260 |
|
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|a Amsterdam ;
|a Oxford :
|b Butterworth-Heinemann,
|c 2006.
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| 300 |
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|a xii, 267 p. :
|b ill. ;
|c 25 cm.
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| 500 |
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|a Previous ed.: published as The management and marketing of services. 1999.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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|a Service industries
|x Management.
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| 650 |
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|a Service industries
|x Marketing.
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| 700 |
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|a Pirrie, Angela.
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| 856 |
4 |
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|u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750666749
|z View fulltext via EzAccess
|