Services marketing management /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Oxford :
Butterworth-Heinemann,
2006.
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |
| Item Description: | Previous ed.: published as The management and marketing of services. 1999. |
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| Physical Description: | xii, 267 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750666749 (pbk.) : 9780750666749 (pbk.) : |