APA Citation

Mudie, P., & Pirrie, A. (2006). Services marketing management (3rd ed.). Amsterdam ; Oxford: Butterworth-Heinemann.

Chicago Style Citation

Mudie, Peter., and Angela Pirrie. Services Marketing Management. 3rd ed. Amsterdam ; Oxford: Butterworth-Heinemann, 2006.

MLA Citation

Mudie, Peter., and Angela Pirrie. Services Marketing Management. 3rd ed. Amsterdam ; Oxford: Butterworth-Heinemann, 2006.

Warning: These citations may not always be 100% accurate.