Cover Image

E-marketing in developed and developing countries emerging practices /

"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: El-Gohary, Hatem, 1970-, Eid, Riyad.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
Subjects:
Internet marketing.
Marketing.
Electronic commerce.
Business management and development
Digital age marketing
Digital divide
E-commerce
E-marketing
Empirical research
Online Access:View fulltext via EzAccess
Table of Contents:
  • Challenges and opportunities of consumer empowerment in online reputation management / Agostino Vollero, Alfonso Siano
  • Competitive advantage in market space: implications of relationship marketing / S. M. Riad Shams
  • New marketing applications for the internet / Hala M. Labib Enaba, Nermeen Atef Ahmed Hegazy
  • Social media marketing: prospects for marketing theory and practice on the social web / Abeer A. Mahrous
  • Digital rights management: open issues to support e-commerce / Tarek Gaber
  • Insights on e-emerging practices / Graham Cooper
  • Mobile marketing: the imminent predominance of the smartphone / Alpana M. Desai, Edward Forrest
  • Analyzing the digital license reselling problem and its impact on e-commerce / Tarek Gaber, Ning Zhang
  • Discovering opinions from customers' unstructured textual reviews written in different natural languages / Jan Žižka, František Darena
  • Ethics and e-marketing / Jim Codling
  • Is social media marketing really working?: its impact on the relationships among market orientation, entrepreneurial orientation, and business performance / Felipe Uribe Saavedra, Josep Rialp Criado, Joan Llonch Andreu
  • E-marketing as an antecedent to online fraud / Michelle Sofo, Francesco Sofo
  • Credit card use and risks in the e-market: a case study in Melbourne, Australia / Huong Ha
  • Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents / Ben Mimoun Mohamed Slim, Garnier Marion, Poncin Ingrid
  • New insights into consumer loyalty of website-services: the quadratic effect of flow / Jamie Carlson ... [et al.]
  • E-government in less developed countries / Riyad Eid, Raja Yahya Alsharief
  • The impact of internet adoption on the international marketing of the Jordanian banking sector: some emerging practices / Said Al-Hasan, Brychan C. Thomas, Ayman Mansour
  • Exploring the role of technology readiness in developing trust and loyalty for e-services / Keyoor Purani, Sunil Sahadev.

Similar Items