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04216nam a2200505 a 4500 |
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30336 |
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IGIG |
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20130619112002.0 |
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m e d |
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cr bn||||m|||a |
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130607s2013 pau fob 000 0 eng d |
| 010 |
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|z 2013000777
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|a 9781466639553 (ebook)
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|z 9781466639546 (hardcover)
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| 024 |
7 |
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|a 10.4018/978-1-4666-3954-6
|2 doi
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| 035 |
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|a (CaBNVSL)gtp00556091
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| 035 |
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|a (OCoLC)844434282
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| 040 |
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
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| 050 |
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4 |
|a HF5415.1265
|b .E225 2013e
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| 082 |
0 |
4 |
|a 658.8/72
|2 23
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| 245 |
0 |
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|a E-marketing in developed and developing countries
|b emerging practices /
|c Hatem El-Gohary and Riyad Eid, editors.
|h [electronic resource] :
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| 260 |
# |
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|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c c2013.
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| 300 |
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|a electronic texts (303 p.) :
|b digital files.
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| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a Challenges and opportunities of consumer empowerment in online reputation management / Agostino Vollero, Alfonso Siano -- Competitive advantage in market space: implications of relationship marketing / S. M. Riad Shams -- New marketing applications for the internet / Hala M. Labib Enaba, Nermeen Atef Ahmed Hegazy -- Social media marketing: prospects for marketing theory and practice on the social web / Abeer A. Mahrous -- Digital rights management: open issues to support e-commerce / Tarek Gaber -- Insights on e-emerging practices / Graham Cooper -- Mobile marketing: the imminent predominance of the smartphone / Alpana M. Desai, Edward Forrest -- Analyzing the digital license reselling problem and its impact on e-commerce / Tarek Gaber, Ning Zhang -- Discovering opinions from customers' unstructured textual reviews written in different natural languages / Jan Žižka, František Darena -- Ethics and e-marketing / Jim Codling -- Is social media marketing really working?: its impact on the relationships among market orientation, entrepreneurial orientation, and business performance / Felipe Uribe Saavedra, Josep Rialp Criado, Joan Llonch Andreu -- E-marketing as an antecedent to online fraud / Michelle Sofo, Francesco Sofo -- Credit card use and risks in the e-market: a case study in Melbourne, Australia / Huong Ha -- Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents / Ben Mimoun Mohamed Slim, Garnier Marion, Poncin Ingrid -- New insights into consumer loyalty of website-services: the quadratic effect of flow / Jamie Carlson ... [et al.] -- E-government in less developed countries / Riyad Eid, Raja Yahya Alsharief -- The impact of internet adoption on the international marketing of the Jordanian banking sector: some emerging practices / Said Al-Hasan, Brychan C. Thomas, Ayman Mansour -- Exploring the role of technology readiness in developing trust and loyalty for e-services / Keyoor Purani, Sunil Sahadev.
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| 506 |
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|a Restricted to subscribers or individual electronic text purchasers.
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| 520 |
3 |
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|a "This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.
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| 530 |
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|a Also available in print.
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| 538 |
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|a Mode of access: World Wide Web.
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| 588 |
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|a Description based on title screen (IGI Global, viewed June 7, 2003).
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| 650 |
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|a Internet marketing.
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| 650 |
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|a Marketing.
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| 650 |
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|a Electronic commerce.
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| 653 |
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|a Business management and development
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| 653 |
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|a Digital age marketing
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| 653 |
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|a Digital divide
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| 653 |
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|a E-commerce
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| 653 |
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|a E-marketing
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| 653 |
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|a Empirical research
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| 700 |
1 |
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|a El-Gohary, Hatem,
|d 1970-
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| 700 |
1 |
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|a Eid, Riyad.
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| 710 |
2 |
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|a IGI Global.
|
| 776 |
0 |
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|c (Original)
|w (DLC)2013000777
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| 776 |
0 |
8 |
|i Print version:
|w (DLC) 2013000777
|z 9781466639546
|z 1466639547
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-3954-6
|z View fulltext via EzAccess
|