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E-marketing in developed and developing countries emerging practices /

"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: El-Gohary, Hatem, 1970-, Eid, Riyad.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
Subjects:
Internet marketing.
Marketing.
Electronic commerce.
Business management and development
Digital age marketing
Digital divide
E-commerce
E-marketing
Empirical research
Online Access:View fulltext via EzAccess
Description
Summary:"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.
Physical Description:electronic texts (303 p.) : digital files.
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references.
ISBN:9781466639553 (ebook)
Access:Restricted to subscribers or individual electronic text purchasers.

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