Cover Image

Managing customer trust, satisfaction, and loyalty through information communication technologies

"This book highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage"--Provided by publisher.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Eid, Riyad.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
Subjects:
Customer relations > Management > Data processing.
Customer relations > Management > Computer programs.
B2B marketing
CRM and customer trust
Customer behavior
Customer relationship management
Database marketing
Web CRM
Online Access:View fulltext via EzAccess
LEADER 04788nam a2200481 a 4500
001 30283
003 IGIG
005 20130220143252.0
006 m e d
007 cr bn||||m|||a
008 130220s2013 pau fob 000 0 eng d
010 # # |z 2012046840 
020 # # |a 9781466636323 (ebook) 
020 # # |z 9781466636316 (hardcover) 
024 7 # |a 10.4018/978-1-4666-3631-6  |2 doi 
035 # # |a (CaBNVSL)gtp00554707 
035 # # |a (OCoLC)828127593 
040 # # |a CaBNVSL  |c CaBNVSL  |d CaBNVSL 
050 # 4 |a HF5415.5  |b .M158 2013e 
082 0 4 |a 658.8/12  |2 23 
245 0 0 |a Managing customer trust, satisfaction, and loyalty through information communication technologies  |c Riyad Eid, editor.  |h [electronic resource] / 
260 # # |a Hershey, Pa. :  |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),  |c c2013. 
300 # # |a electronic texts (350 p.) :  |b digital files. 
504 # # |a Includes bibliographical references. 
505 0 # |a Trust and long-term satisfaction within asymmetric business relationships: a study of Kuwaiti telecommunications sector / Khurram Sharif -- Customer relationship and satisfaction: the Jumeirah Beach Hotel case study / Abdel Moneim M. B. Ahmed -- The role of environmental innovation strategy in reinforcing the impact of green managerial practices on competitive advantages of fertilizer companies in Egypt / Mostafa Mohamed Ahmed Al-kerdawy -- A framework for e-service implementation in the developing countries / H. S. Hassan, E. Shehab, J. Peppard -- Handling customer complaints in the hospitality industry / Rosalynn Dinnen, Ahmed Hassanien -- Customer relationship management in professional service organizations: an application to the building industry / Hamed M. Shamma, Robert F. Dyer, Marilyn L. Liebrenz-Himes -- An examination of mediation: insights into the role of psychological mediators in the use of persuasion knowledge / Kenneth M. Henrie, Darryl W. Miller -- Do attitudes toward careers in sales differ based on country of origin?: a comparative analysis of MBA student attitudes: / Charlie Pettijohn, Linda Pettijohn -- A success framework to investigate critical factors associated with implementation of customer relationship management: a fuzzy ANP approach / Abbas Keramati, Mohamad Sadegh Sangari -- Service quality and WOM (word-of-mouth): a study of the Indian banking sector / Koushiki Choudhury -- Role of european automotive supplier integration in new product development / Chanan S. Syan, Anthony S. White -- Citizen lifetime value in e-government / B. Nikkhahan, M. J. Tarokh -- Effectiveness of customer relationship management program in insurance companies: an Indian exploration / Vikas Gautam -- A cross-cultural study of relationship proneness and its implications for relationship marketing / Yujie Wei, Faye S. McIntyre, Salil Taplade -- Mining customers behavior based on RFM model to improve the customer satisfaction / Fatemeh Bagheri, Mohammad J. Tarokh -- Investigating switching cost roles in determining loyalty in the mobile telecommunications market / Abdul Qayyum, Do Ba Khang -- Exploring determinants influencing the intention to use mobile payment service / Amira F. A. Mahran, Hala M. Labib Enaba -- The mediating role of job embeddedness between internal marketing and turnover intention / Mona Mohamed Sayed Ibrahim -- Egyptian electronic government: the citizen relationship management (CRM) case study / H. S. Hassan, A. A. M. Abdelkader -- The effect of information and communication technology on customer relationship management: Jordan public shareholding companies / Maha M. Al-Khaffaf, Hadeel J. Abdellatif. 
506 # # |a Restricted to subscribers or individual electronic text purchasers. 
520 3 # |a "This book highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage"--Provided by publisher. 
530 # # |a Also available in print. 
538 # # |a Mode of access: World Wide Web. 
588 # # |a Description based on title screen (IGI Global, viewed February 20, 2013). 
650 # 0 |a Customer relations  |x Management  |x Data processing. 
650 # 0 |a Customer relations  |x Management  |x Computer programs. 
653 # # |a B2B marketing 
653 # # |a CRM and customer trust 
653 # # |a Customer behavior 
653 # # |a Customer relationship management 
653 # # |a Database marketing 
653 # # |a Web CRM 
700 1 # |a Eid, Riyad. 
710 2 # |a IGI Global. 
776 0 # |c (Original)  |w (DLC)2012046840 
776 0 8 |i Print version:  |w (DLC) 2012046840  |z 9781466636316  |z 1466636319 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-3631-6  |z View fulltext via EzAccess 

Similar Items