Description: Managing customer trust, satisfaction, and loyalty through information communication technologies

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Managing customer trust, satisfaction, and loyalty through information communication technologies

"This book highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage"--Provided by publisher.

Bibliographic Details
Corporate Author:	IGI Global.
Other Authors:	Eid, Riyad.
Format:	Electronic
Language:	English
Published:	Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
Subjects:	Customer relations > Management > Data processing. Customer relations > Management > Computer programs. B2B marketing CRM and customer trust Customer behavior Customer relationship management Database marketing Web CRM
Online Access:	View fulltext via EzAccess

Description
Summary:	"This book highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage"--Provided by publisher.
Physical Description:	electronic texts (350 p.) : digital files. Also available in print.
Format:	Mode of access: World Wide Web.
Bibliography:	Includes bibliographical references.
ISBN:	9781466636323 (ebook)
Access:	Restricted to subscribers or individual electronic text purchasers.