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Public relations strategy

Links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

Bibliographic Details
Main Author: Oliver, Sandra.
Corporate Author: Chartered Institute of Public Relations.
Format: Electronic
Language:English
Published: London ; Philadelphia : Kogan Page/CIPR, 2010.
Edition:3rd ed.
Series:PR in practice series.
Subjects:
Public relations > Management.
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
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250 # # |a 3rd ed. 
260 # # |a London ;  |a Philadelphia :  |b Kogan Page/CIPR,  |c 2010. 
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500 # # |a Published in association with the Chartered Institute of Public Relations. 
504 # # |a Includes bibliographical references and index. 
505 0 # |a Not 'just' public relations : PR strategy in a management context -- PR's place on the board : a core governance role -- Reputation management : a celebrity-driven society -- Internal communication and PR : employees as ambassadors -- Beyond 'customer is king' : sales and marketing promotion -- Media relations : a borderless world view -- Research methods : measures and motives -- The ethical dimension : a moral imperative. 
520 # # |a Links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. 
650 # 0 |a Public relations  |x Management. 
710 2 # |a Chartered Institute of Public Relations. 
830 # 0 |a PR in practice series. 
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