Public relations strategy
Links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page/CIPR,
2010.
|
| Edition: | 3rd ed. |
| Series: | PR in practice series.
|
| Subjects: | |
| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |