Applied public relations cases in stakeholder management /
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee...
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| Format: | Electronic |
| Language: | English |
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New York :
Routledge/Taylor & Francis,
2009.
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| Edition: | 2nd ed. |
| Series: | Routledge communication series.
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| Online Access: | ebrary View fulltext via EzAccess MyiLibrary |