Description: Public relations strategy

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Public relations strategy

Links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

Bibliographic Details
Main Author:	Oliver, Sandra.
Corporate Author:	Chartered Institute of Public Relations.
Format:	Electronic
Language:	English
Published:	London ; Philadelphia : Kogan Page/CIPR, 2010.
Edition:	3rd ed.
Series:	PR in practice series.
Subjects:	Public relations > Management.
Online Access:	Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Description
Summary:	Links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Item Description:	Published in association with the Chartered Institute of Public Relations.
Physical Description:	1 online resource (xvi, 188 p.) : ill.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780749458652 (electronic book)