Customer-centric marketing strategies tools for building organizational performance /
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
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| Other Authors: | , |
| Format: | Electronic |
| Language: | English |
| Published: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2013.
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
Table of Contents:
- Developments in studies on the relationship between firm and consumer: a structurationist view / Gianpaolo Basile
- Consumer ethnocentrism: possibilities for marketing implication improvements / Marija Cutura
- Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union / Eleni Tzoulia
- Do market orientation and innovation improve organizational performance?: an international and comparative review of the effects / Valter Afonso Vieira
- How customer knowledge management is becoming a dominant industry trait / A. F. Wazir Ahmad, Mohammad Muzahid Akbar
- CKM and its influence on organizational marketing performance: proposing an integrated conceptual framework / Mohammad Fateh Ali Khan Panni
- The strategic importance of data mining analysis for customer-centric marketing strategies / Valerio Veglio
- Customer relationship management (CRM): a one-size-fits-all philosophy? / Myria Ioannou
- Relationship quality in services: past, present, and future / Pinelopi Athanasopoulou
- Bank-SME relationships: 'poked' by the recent changes in the economic and technological environment / Myria Ioannou, Simona Mihai-Yiannaki
- Implications of relationship marketing indicators to enable organizational growth: a stakeholder causal scope analysis / S. M. Riad Shams
- Stakeholder causal scope centric market positioning: implications of relationship marketing indicators / S. M. Riad Shams
- Virtual communities in marketing processes: a marketing framework / Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni
- Social software platforms as motor of relationship marketing in services: a conceptual framework with focus on the airport industry / Marion Tenge
- Consumer-centric marketing strategies: social networks as innovative tools for consumer relationship management / Loredana Di Pietro, Eleonora Pantano
- Customer centric marketing strategies: the importance and measurement of customer satisfaction - offline vs. online / Elsa Serpico ... [et al.]
- Critical success factors of cause-related marketing / Ioanna Papasolomou
- Sustainability and the UK's major food retailers: consumer concentric cause marketing writ large / Peter Jones, Daphne Comfort, David Hillier
- Behavioral branding as a customer-centric strategy / Milanka Slavova, Neva Yalman
- Consumer-brand relationship: foundation and state-of-the-art / Sandra Maria Correia Loureiro
- Customer-centric strategies in place marketing: an analysis of places' identities and perceived images / Gianluigi Guido ... [et al.]
- Brand-led transformation / Pier M. Massa
- Toward a customer-centric strategy implementation model: the case of a European mid-sized glass-packaging producer / Niksa Alfirevic, Nikola Draskovic, Jurica Pavicic
- From mass distribution to customer-centric awareness tools: the evolution of the German meat market / Bernd Hallier
- Retention and customer share building: formulating a communication strategy for a sports club / Samuel Rabino
- Consumer loyalty to an airline: online and offline antecedents / Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García.