Customer-centric marketing strategies tools for building organizational performance /

• Corporate Author: IGI Global.
• Other Authors: Kaufmann, Hans Ruediger, 1958-, Panni, Mohammad Fateh Ali Khan, 1981-
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
• Subjects: Marketing.; Customer relations.; Organizational effectiveness.; Behavioral branding; Critical success factors; Customer-centric marketing; Customer knowledge management; Customer relationship management; Marketing concepts; Organizational marketing performance; Relationship management
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (549 p.) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references.
• ISBN: 9781466625259 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.