Customer-centric marketing strategies tools for building organizational performance /
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
| Corporate Author: | |
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| Other Authors: | , |
| Format: | Electronic |
| Language: | English |
| Published: |
Hershey, Pa. :
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
c2013.
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |