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05592nam a2200541 a 4500 |
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30180 |
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IGIG |
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20121011124329.0 |
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cr bn||||m|||a |
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121009s2013 pau fsb 000 0 eng d |
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|z 2012023414
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|a 9781466625259 (ebook)
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|z 9781466625242 (hardcover)
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|z 9781466625266 (print & perpetual access)
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| 024 |
7 |
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|a 10.4018/978-1-4666-2524-2
|2 doi
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| 035 |
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|a (CaBNVSL)gtp00553142
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|a (OCoLC)812623437
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
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|a HF5415
|b .C87 2013e
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|a 658.8/02
|2 23
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| 245 |
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|a Customer-centric marketing strategies
|b tools for building organizational performance /
|c Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
|h [electronic resource] :
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| 260 |
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|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c c2013.
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| 300 |
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|a electronic texts (549 p.) :
|b digital files.
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| 504 |
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|a Includes bibliographical references.
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|a Developments in studies on the relationship between firm and consumer: a structurationist view / Gianpaolo Basile -- Consumer ethnocentrism: possibilities for marketing implication improvements / Marija Cutura -- Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union / Eleni Tzoulia -- Do market orientation and innovation improve organizational performance?: an international and comparative review of the effects / Valter Afonso Vieira -- How customer knowledge management is becoming a dominant industry trait / A. F. Wazir Ahmad, Mohammad Muzahid Akbar -- CKM and its influence on organizational marketing performance: proposing an integrated conceptual framework / Mohammad Fateh Ali Khan Panni -- The strategic importance of data mining analysis for customer-centric marketing strategies / Valerio Veglio -- Customer relationship management (CRM): a one-size-fits-all philosophy? / Myria Ioannou -- Relationship quality in services: past, present, and future / Pinelopi Athanasopoulou -- Bank-SME relationships: 'poked' by the recent changes in the economic and technological environment / Myria Ioannou, Simona Mihai-Yiannaki -- Implications of relationship marketing indicators to enable organizational growth: a stakeholder causal scope analysis / S. M. Riad Shams -- Stakeholder causal scope centric market positioning: implications of relationship marketing indicators / S. M. Riad Shams -- Virtual communities in marketing processes: a marketing framework / Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni -- Social software platforms as motor of relationship marketing in services: a conceptual framework with focus on the airport industry / Marion Tenge -- Consumer-centric marketing strategies: social networks as innovative tools for consumer relationship management / Loredana Di Pietro, Eleonora Pantano -- Customer centric marketing strategies: the importance and measurement of customer satisfaction - offline vs. online / Elsa Serpico ... [et al.] -- Critical success factors of cause-related marketing / Ioanna Papasolomou -- Sustainability and the UK's major food retailers: consumer concentric cause marketing writ large / Peter Jones, Daphne Comfort, David Hillier -- Behavioral branding as a customer-centric strategy / Milanka Slavova, Neva Yalman -- Consumer-brand relationship: foundation and state-of-the-art / Sandra Maria Correia Loureiro -- Customer-centric strategies in place marketing: an analysis of places' identities and perceived images / Gianluigi Guido ... [et al.] -- Brand-led transformation / Pier M. Massa -- Toward a customer-centric strategy implementation model: the case of a European mid-sized glass-packaging producer / Niksa Alfirevic, Nikola Draskovic, Jurica Pavicic -- From mass distribution to customer-centric awareness tools: the evolution of the German meat market / Bernd Hallier -- Retention and customer share building: formulating a communication strategy for a sports club / Samuel Rabino -- Consumer loyalty to an airline: online and offline antecedents / Santiago Forgas-Coll, Ramon Palau-Saumell, Javier Sánchez-García.
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|a Restricted to subscribers or individual electronic text purchasers.
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| 520 |
3 |
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|a "This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
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| 530 |
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|a Also available in print.
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| 538 |
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|a Mode of access: World Wide Web.
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| 588 |
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|a Description based on title screen (IGI Global, viewed October 9, 2012).
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| 650 |
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|a Marketing.
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| 650 |
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|a Customer relations.
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| 650 |
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|a Organizational effectiveness.
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| 653 |
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|a Behavioral branding
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| 653 |
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|a Critical success factors
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| 653 |
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|a Customer-centric marketing
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| 653 |
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|a Customer knowledge management
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| 653 |
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|a Customer relationship management
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| 653 |
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|a Marketing concepts
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| 653 |
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|a Organizational marketing performance
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| 653 |
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|a Relationship management
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| 700 |
1 |
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|a Kaufmann, Hans Ruediger,
|d 1958-
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| 700 |
1 |
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|a Panni, Mohammad Fateh Ali Khan,
|d 1981-
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| 710 |
2 |
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|a IGI Global.
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| 776 |
0 |
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|c (Original)
|w (DLC)2012023414
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| 776 |
0 |
8 |
|i Print version:
|w (DLC) 2012023414
|z 9781466625242
|z 1466625244
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2524-2
|z View fulltext via EzAccess
|