Develop your marketing skills

• Main Author: Gosnay, Ruth.
• Corporate Author: Gale Group.
• Other Authors: Richardson, Neil.
• Format: Electronic
• Language: English
• Published: London, U.K. : Kogan Page, c2008.
• Series: Gale virtual reference library
• Subjects: Marketing.; Marketing > Management.; Strategic planning.
• Online Access: Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.

Table of Contents:

• Marketing: separating fact from fiction
• The marketing environment
• Customers in all their glory
• Using research to make informed decisions
• Product management
• Right time, right place, right quantity, right condition
• You paid how much?
• How communication works
• Services marketing vs. marketing services
• How to create a marketing plan
• Sustainable marketing in the 21st century
• Questions answered.