Cover Image

Develop your marketing skills

Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.

Bibliographic Details
Main Author: Gosnay, Ruth.
Corporate Author: Gale Group.
Other Authors: Richardson, Neil.
Format: Electronic
Language:English
Published: London, U.K. : Kogan Page, c2008.
Series:Gale virtual reference library
Subjects:
Marketing.
Marketing > Management.
Strategic planning.
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
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100 1 # |a Gosnay, Ruth. 
245 1 0 |a Develop your marketing skills  |c Ruth Gosnay and Neil Richardson.  |h [electronic resource] / 
260 # # |a London, U.K. :  |b Kogan Page,  |c c2008. 
490 0 # |a Gale virtual reference library 
505 0 # |a Marketing: separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs. marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered. 
520 # # |a Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. 
533 # # |a Electronic reproduction.  |b Farmington Hills, Mi :  |c Gale.  |n Available via World Wide Web. 
534 # # |e vi, 154 p. : ill. ; 22 cm.  |p Original: 
538 # # |a Mode of access: Internet. 
650 # 0 |a Marketing. 
650 # 0 |a Marketing  |x Management. 
650 # 0 |a Strategic planning. 
700 1 # |a Richardson, Neil. 
710 2 # |a Gale Group. 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:uitm_pj&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QFY  |z Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access 
912 # # |a 2QFY 

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