Develop your marketing skills
Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.
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| Format: | Electronic |
| Language: | English |
| Published: |
London, U.K. :
Kogan Page,
c2008.
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| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |