Description: Develop your marketing skills

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Develop your marketing skills

Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.

Bibliographic Details
Main Author:	Gosnay, Ruth.
Corporate Author:	Gale Group.
Other Authors:	Richardson, Neil.
Format:	Electronic
Language:	English
Published:	London, U.K. : Kogan Page, c2008.
Series:	Gale virtual reference library
Subjects:	Marketing. Marketing > Management. Strategic planning.
Online Access:	Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Description
Summary:	Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.
Format:	Mode of access: Internet.
ISBN:	9780749455644 (electronic book) 9780749453954